Instagram Story Size Guide (2026)

The correct Story size, the most important safe-zone rule, and the fastest workflow for creators publishing vertical content.

The recommended Instagram Story size is 1080 x 1920 pixels, which uses a 9:16 ratio. This is also the format most creators reuse for vertical Reels covers, promos, and full-screen mobile campaign assets.

Correct Story dimensions

• recommended size: 1080 x 1920
• aspect ratio: 9:16
• best use case: vertical full-screen storytelling and launches

What safe-zone really means for Stories

Stories are full-screen, but the visible canvas is not fully safe. Platform UI can cover parts of the top and bottom, and designs with edge-to-edge text often feel cramped or hidden.

• keep important text away from the extreme top and bottom
• leave breathing room for interface overlays and tap targets
• avoid putting small call-to-action text on noisy backgrounds

If you are repurposing one source file, create the Story version separately instead of stretching a square or landscape post into vertical space.

Export tips

• use PNG when the design depends on sharp text or hard color edges
• use JPG when photography is dominant and lower file size helps
• preview on a real phone before posting if the Story includes small copy