LinkedIn Banner Safe-Zone Guide
LinkedIn profile banners are wide and shallow, and they do not render identically on desktop and mobile. The common failure mode is placing text too far left or too close to the bottom where the profile avatar overlaps content.
Base dimensions and overlap context
Surface
Recommended Size
Design Notes
Personal profile banner
1584 x 396
4:1 ratio with profile-photo overlap in lower-left zone.
Company page banner
1128 x 191
Tighter vertical space; prioritize concise messaging.
Mobile rendering
Responsive crop
Outer edges can shift; keep copy centered.
Safe-zone planning rules
- reserve the lower-left area for avatar overlap
- place headlines in the center or slightly right of center
- avoid thin typefaces with low contrast backgrounds
- test your final PNG/JPG on both desktop and mobile profile views
Export recommendations
Use JPG for photography-heavy banners and PNG when your design uses flat color blocks or sharp vector edges. Keep file size practical so LinkedIn recompression has less destructive impact.